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Social Media Marketing

Social Media Marketing

Engage and expand your audience across the web with social media marketing.

  • » Target influencers in your niche.
  • » Increase word-of-mouth referrals.
  • » Stay on top of conversations about your industry and company.

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What doors can social media open for you?

Social media builds brand awareness.

Years ago building awareness around your brand was much more difficult and expensive. You relied on PR or paid advertising and then held your breath in hopes your customer would actually be in the right place at the right time to see or hear you ad or story. But the internet and social media has changed that. Even if your customers are physically on campus in San Jose, at home in Santa Cruz, or working in downtown San Francisco, they’re hanging out in social media, and you can be right there with them building brand awareness and turning them into brand evangelizers.

Social media can boost your sales.

In a 2013 Social Media Examiner survey, 43% stated that social media had in fact boosted sales. No doubt this is partly due to increased brand awareness, but also because social media makes it so easy to give and get referrals from trusted friends – often our first choice when it comes to making purchase decisions. If you’re there building trust and a good reputation, chances are you will be on the receiving end when it comes to sales.

Social media helps you build customer trust and relationships.

Consumers would rather buy from someone they know, like and trust, and since social media gives you the opportunity to listen, engage, and personally connect with those consumers, if done right and not used as a platform to blast out continual sales pitches, social media is a powerful tool to build lasting, profitable customer trust and loyalty.

Social media can help polish a tarnished reputation.

Social media gives your customers a simple way to voice their discontent. And while that may sound bad, it also gives you a direct connection with them so that you can listen in, speak back and transform a customer's negative experience into a positive outcome for your business.


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