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Search Engine Optimization

Online Marketing

THE BASIC – HOW DO SEARCH ENGINES WORK?

Search engines are special sites on the Web that are designed to help people to find information stored on other sites, such as your website.

There are three things which are basic with every search engine, they are:

  • » On the basis of important search keywords, they search the internet or they might also select pieces on the internet.
  • »These search engines keep a record of words they find and where they find them.
  • »They help the users to look for these words or even a combination of these words in the index they have saved.

Every day search engines like Google, Yahoo or Bing (MSN), which are considered as the top search engines, will index or record hundreds of millions of pages and respond to tens of millions of queries per day. We can provide exposure to your web site through the process of SEO, this will increase the tariff . This will alos allow you to be at the forefront when people look for any information.

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Why Does Our SEO Process Work?

The reasons that are responsible for ranking a website are many. Some are ranked higher than others. The main reasons for this are areas regarding content, established websites, structure and indexing, longevity etc. These search engines have a ever changing algorithm of evaluating which website is performing best. These search engines also demystify equations. You can launch your organization to the top by conducting a through SEO. You will find that you are also ranked first among others.

IS MY WEBSITE RELEVANT? HOW DO SEARCH ENGINES EVALUATE MY RELEVANCY SCORE?

It not only requires luck but also other things to rank your web site top amongst the millions of websites in the market. To get a high relevance score requires a science that is measured by search engine relevancy. Factors responsible for determining the relevancy of your score are:

  • » Keywords
  • » Contents
  • » Page links popularity
  • » User engagement

You will be placed across a number of semantically related queries if you have a higher score. Search relevance is an ever-evolving calculation. It might be possible that keywords that have placed you on the top of the search engine may shift you to the tenth position. Along with other reasons this is one of the most important reasons, to have your website SEO optimized in order to gain that competitive advantage. Without SEO your web site will be among the millions of other websites which are there in the market, with either no or very little tariff.

WHAT IS SEARCH ENGINE OPTIMIZATION(SEO) AND WHY DO I NEED IT?

It is one of the most important thing you do to make your website popular. It is the practice of making your website or blog more accessible to both search engines and search engine users. It is one process of seeing or over seeing your development process of website. This will help you in naturally attracting tariff. This will also help you in saving a top rank on the major search engines or directories for selected search terms and phrases.

WHY DO WEBSITES NEED TO BE OPTIMIZED?

Over 50% of the millions of people who surf the internet daily are actually seeking goods and services to purchase. The majority of these visitors are willing to buy one or the other product. The internet market is so huge, that there is heavy completion among the service providers and merchants. The main problem is how to make the customer see your product first. Studies show that people like to buy the product from the page they see first. Only about 20% of the people even visit the second page. It is very much obvious that the ting you want to sell must be on the first page. We specialize in SEO marketing. SEO is simply the quickest, most inexpensive and most effective way of getting ahead of others.

WHAT IS LINK BUILDING AND HOW DOES IT HELP ME?

Through the process of SEO we create link building, this is the process of creating inbound links to your web site. This process can be accomplished by reciprocating the links listed in newsletters, directories, search engines, e-zines etc. To make your web site popular you must use Link building. Some of the advantages of using Link Building are:

  • » Receiving quality tariff from relevant sites
  • » Having high quality incoming links
  • » Creates awareness
  • » Visibility
  • » Credibility of your site
  • It is worth establishing the links as part of your websites.

WHAT IS "LINK JUICE"? DO I NEED IT FOR MY WEBSITE?

The quality and strength of a given link is termed as Link Juice. If a particular link has more juice than it has more pull. Or we can also say that link juice is quality of links. It is actually a websites relevant value as determined by the search engine. More the juice more likely it will turn up in search results. This is especially true when the search keywords or terms aren’t the title for the site itself. Link juice is an important part of SEO practice. At our company only the juiciest links are used.

WHY WASN’T MY WEBSITE INITIALLY OPTIMIZED FOR BETTER SEARCH RESULTS BY MY WEB DESIGN TEAM?

Although you have a presence in the cyber world but it is not essential that you are quite popular among the internet users. Your web development team has a web site project and that is of your own web site. It totally depends on you how to make yourself distinguished from your competitors. SEO is an entirely new and unique industry. It has become essential more than ever to establish your presence in the world of internet, which has become so widespread and a mainstream portal to the entire world. There are certain elements and parameters that define which site is more popular than others. Most of the web developers do not have the professional training and knowledge to create web awareness among the users. We have a trained team of professionals and leaders which specializes in SEO consultancy.

WHAT IS THE DIFFERENCE BETWEEN ON ORGANIC SEO VS. A PAID SEO?

Most of the search engine users that use unpaid search engines are using organic search. The pay per click advertisements are listed on the top and to the right of the organic search results. Pay per click advertising is also called Sponsored results. However, the most used results are the organic results. A successful SEO campaign can help you and your website achieve these top rankings as well as help you in getting listed in the local and / or sponsored results. This can help you in doubling and even tripling your presence, depending on the SEO package you choose.

WHAT IS A BLOG? HOW IS IT RELEVANT TO SEO?

A blog contains the following things in hierarchy:

  • » Text
  • » Images
  • » Media Objects
  • » Data

All these are arranged chronologically, that can be viewed in an HTML browser. These may include personal thoughts and web links. It acts a web journal. The activity of updating is called blogging and someone who writes such blogs is called a blogger.

These blogs and articles provide you with a link and relevant content that points to your web site this can help you establish your web site relevance. The more relevant content and links you have pointing to your web site, the better it will be ranked by the common search engines.

WHAT IS AN ONLINE LOCAL PROFILE?

Using internet people are searching for the right kind of business in your own home town. And every search engine is trying to become the local phone book of your town. An online local profile outlines your business contact and gets you listed in the Search Engine directory. People use local search mainly to find businesses, services, products etc. statics show that approximately 65% of the households search for some sort of local product or service on the days basis.

THE MOST IMPORTANT THING IS YOU LISTED?

Along with the SEO campaign we create for you an online local profile that doubles and sometimes triples your online presence.

WHO IS LOCAL SEARCH TRAFFIC?

Every businessman aspires to get the local traffic. There is less knowledge about people can actually increase the traffic by having well planned SEO campaign.

Local traffic represents visitors, who searched not only for any general keyword, but also used a geographical term. Hence, it can be drawn that to get the attention of the local clients you need to have both the general keywords and geographical locations on your business site. Well planned SEO campaign ensures that you are associated with the industry you are in. This also ensures that you specify the geographical region you are in. In order to establish your web site your own local market is the best place to begin with.

WILL A LOCAL LISTING IMPROVE MY CHANCES OF BEING FOUND?

Local Business Listings are intended to draw the interest of local traffic so that those looking for businesses such as you have a better chance of finding you. Not only this, but by creating this profile you can double your presence and can get listed twice in Search results. Your business will be listed in the Organic results, hence, be found within the local Business Listings that are usually listed at the top of Search Engine results.

WHAT ARE THE ADVANTAGES OF THIS LBL PACKAGE OVER OTHERS?

Local SEO allows results to be filtered in accordance with the reception of a particular group of visitors. The main of the campaign is to convert visitors who visited the web site. The local SEO provides its services best for some niche products and services. There are higher chances of getting ranked sooner for keywords, since, the competition is among the people of local market only, and you have better chances to get ranked. Local SEO is very effective since the targets are local audience and provides an additional presence for your business along with your primary SEO campaign.

Hence, the local SEO bring a positive twist in your business. This is done through the web site and stand to gain by internet marketing through exposure and getting target audience.

HOW CAN I TRACK THE PROGRESS OF MY WEBSITE TRAFFIC?

You must have some initial idea about the traffic is getting at the beginning. Befor applying the campaign on your website we will provide you with illustrations and reports that will show you the progress and positioning of your website on the Search engines. In order to provide you with transparent reports and feedbacks we do all our reporting in house.

WHAT SHOULD I LOOK FOR IN A SITE SUBMISSION PACKAGE? WHAT SHOULD I BE AWARE OF?

If you are going to search for "SEO Consultants", you will see something like this: "We will submit your site to all 1500 search engines and guarantee you 15,000 hits on your first day!"

Well don't be fooled by this. First there may be 10-20 accredited search engines, which are out there. And out of those, you need to submit your site to may be eight. Secondly, no one guarantee you this much hits on a single day.

There are sites out there that get 14000+ hits on a single day, but they are usually large, well-established sites that are there for quite some time. The ad shown above or other ads like this are mainly to divert you and are not based on any real census.

 

Why Does Our SEO Process Work?

We never engage in forbidden black hat techniques

that might offer short wins but result in stiff penalties and wreak havoc on your hard-earned SEO power.

We work hard to stay ahead of the ever-changing SEO curve,

providing continual training and professional development for all members of your client team.

We believe in utilizing best practices that can maximize both short and long term results,

developing content and structuring web pages the way they were meant to be read.

Our SEO specialist team is defined by persistence and tenacity, ensuring

we never leave potential opportunities on the table.

 

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