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Pay-Per- Click Marketing

Online Marketing

Increase relevant traffic to your website through paid search engine advertising

  • » Take advantage of existing demand for your products & services.
  • » Pay only for relevant traffic: limit by geography, days of the week, time-of-day, keywords, etc.
  • » With well written ad copy, reduce your number of dead leads.

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Here's what we do when we manage a PPC campaign

  • » Keyword research to make sure you target the right words
  • » Customer profiling so we understand who we're targeting and how we reach them
  • » Ad creation with the right message and the right keywords so that the perfect customer clicks
  • » A/B testing to make sure your ads are converting as well as they can
  • » Continual monitoring, analysis and tweaking to assure you're not wasting money and to increase your ROI

They call it "pay per click." But we turn it around.
We get you paid for clicks!

7 reasons PPC should be in your marketing plan

  • » You get quick wins with PPC – sometimes in minutes! No waiting around for SEO to take affect.
  • » Ads fill up the entire first screen on a phone. PPC ads will put you up front and center on mobile devices, where so many are looking these days.
  • » More people click on the free listings, but those that click on PPC ads are more prepared to buy.
  • » Mobile PPC ads can include your location information and phone number making it really easy for your customers to connect with you without even clicking on the ad.
  • » You get targeted traffic for lots and lots of keywords that might be impossible to rank for otherwise.
  • » You can retarget your website visitors even after they've come and gone.They showed interest by landing on your site in the first place. A retargeted ad coaxes them back.
  • » And the best part? You only pay when you get traffic.
 

Enhanced Targeting with PPC Marketing

Another great advantage of Pay Per Click advertising is the flexibility it offers in terms of delivery. There are a number of PPC techniques you can use to create an audience that is most likely to be your target audience:

Keyword Targeting

Targeting the right keywords through appropriate targeting will help attract visitors who are likely to be interested in your products and services to your website.

  • » Relevance: It is critical that the keywords you select are relevant to your company. Nothing bothers a visitor more than being directed to a site that has nothing to do with their search. Even if a user leaves immediately, you're still paying for their traffic. As a result, each PPC landing page should be highly relevant to the keyword you're targeting so that you can get the best possible ROI out of each PPC visitor.
  • » Matching Options: You can specify whether to bid on broad match keywords that will show for any variation of a keyword (for example, anything that includes the keyword "website design"), or narrow your targeting with phrase match and exact match. You can also specify negative keywords that you don't want to appear for (for example, with a negative keyword "jobs" in an ad group, the broad match keyword "website design" will display your ad for the query "website design company", but not for "website design jobs".

Geographical Targeting

If you are only looking to attract local customers, you can specify that your ad run only in results that are within your neighborhood, city, or state, your city or your state (i.e. Manhattan Dentist).

Timing

PPC allows you to deliver ads at peak times for finding your business' potential clients and customers. Per-Click marketing and spend more of your budget during peak hours.

 

Client Testimonials

Explore some of our most recent Client Testimonials Video

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