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Email Marketing

Email Marketing

Make the most of your list of subscribers through an optimized email marketing strategy

  • » Our subject lines incite higher open rates.
  • » Our newsletter designs increase click-through rates.
  • » We couple strong landing pages with effective emails to increase overall conversion rates.

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8 reasons email marketing should be in your marketing plan

  • » Believe it or not, people want your emails. Your newsletter doesn't just go to anyone and you didn't buy your list. Your subscribers signed up willingly because they believed you had something valuable to share.
  • » A newsletter keeps you in your subscribers radar. They stay involved in your business and continue to gain appreciation for what you do.
  • » You can extend your reach because sharing is easy. All it takes is hitting the "Forward" link in their email to send your message off to their friends. And they do. Then someone who's never heard of you before suddenly becomes a fan.
  • » It's cheap. Ok, so it takes a little time, but there is no postage fee.
  • » You have a really good chance of reaching your audience. Studies show on average 22% of email messages are missed in their inboxes either because they weren't delivered or they went to spam. But the number or posts missed is 74% or more in Facebook.
  • » The lifespan of a Facebook post is about 2 hours and a Tweet is not much more than a minute. Email doesn't die. It stays in the inbox until someone decides to kill it.
  • » Your newsletter brings your readers back to your website. They'll come for the coupon or to read more. And why do you want them there? That's where your products, services, and calls to action are. And this brings us to the most important reason to use email marketing...
  • » According to the 2013 Econsultancy study, 66% of the respondents state that email delivers an 'excellent' or ‘good' ROI, and 8% of businesses said they achieved more than half of their sales through this channel. Wouldn't you rather spend your marketing dollars and time on something that works?

And we can help...

  • » Set up subscriber lists
  • » Integrate a subscription form on your website
  • » Design a branded newsletter template
  • » Instruct you on how to do it all
  • » Provide you with content ideas
  • » Write your newsletter for you
  • » Edit your newsletter
  • » Make it more graphically appealing

Enhanced Targeting with PPC Marketing

Another great advantage of Pay Per Click advertising is the flexibility it offers in terms of delivery. There are a number of PPC techniques you can use to create an audience that is most likely to be your target audience:

Keyword Targeting

Targeting the right keywords through appropriate targeting will help attract visitors who are likely to be interested in your products and services to your website.

  • » Relevance: It is critical that the keywords you select are relevant to your company. Nothing bothers a visitor more than being directed to a site that has nothing to do with their search. Even if a user leaves immediately, you're still paying for their traffic. As a result, each PPC landing page should be highly relevant to the keyword you're targeting so that you can get the best possible ROI out of each PPC visitor.
  • » Matching Options: You can specify whether to bid on broad match keywords that will show for any variation of a keyword (for example, anything that includes the keyword "website design"), or narrow your targeting with phrase match and exact match. You can also specify negative keywords that you don't want to appear for (for example, with a negative keyword "jobs" in an ad group, the broad match keyword "website design" will display your ad for the query "website design company", but not for "website design jobs".

Geographical Targeting

If you are only looking to attract local customers, you can specify that your ad run only in results that are within your neighborhood, city, or state, your city or your state (i.e. Manhattan Dentist).


PPC allows you to deliver ads at peak times for finding your business' potential clients and customers. Per-Click marketing and spend more of your budget during peak hours.


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